It’s official, new-car shoppers trust Honda! Honda has again been recognized as the “Most Trusted Brand” and the “Best Overall Brand” in Kelley Blue Book’s 2014 Brand Image Award study! This is the third straight year that Honda has been recognized with the “Most Trusted Brand” award and the second consecutive year as the “Best Overall Brand.” And this isn’t an honour given to Honda by just anyone, it was decided by customers!
What is the Kelley Blue Book’s Brand Image Award study?
The Brand Image Award study recognizes what shoppers who visit KBB.com say are the best automakers out there, divided into luxury and non-luxury categories. These awards aren’t just based on a quick poll or online survey, they are based on extensive research gathered over the year. An online study taps into more than 12,000 in-market new-vehicle shoppers who do their research at KBB.com. That means the results represent the combined knowledge of the car-buying public and portray genuine enthusiasm of new-vehicle buyers.
Best Overall Brand
What KBB.com has to say:
“For the second year in a row, KBB.com visitors have named Honda the Best Overall Brand. Considering Honda has also won the award for Most Trusted Brand among non-luxury shoppers three years in a row, this win isn’t a huge surprise. We have long respected Honda’s cars, SUVs and minivans for their reliability and refinement, and it turns out the new-car shoppers at Kelley Blue Book feel the same way.”
Most Trusted Brand
What KBB.com has to say:
“Honda picks up its third consecutive Most Trusted Brand award, as selected by visitors to Kelley Blue Book’s website. The brand is known for building reliable, efficient, safe cars that offer a lot of value when new, and hold that value as used models. No wonder Honda is consistently lauded for delivering on what it promises, year after year.”
What Honda has to say
“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. “Honda simply embraces the challenge of being a brand that people can trust.”
And so, from all of us at Henley Honda, we want to send a huge thank you to all of our loyal drivers out there! We work hard for your trust and we are so happy that we’ve achieved it!